Area Sales Manager

Job Description

Role – ASM
 Lead the team of TSMs
 Coach, motivate, and encourage the team members to perform & contribute to their
Territory/area target.
 Meet various stakeholders including HCP(Healthcare Professionals), KOLs(Key Opinion
Leaders) and HCI (Healthcare Institutions) decision makers to achieve strategic
objectives of the organization.
 Achieve and surpass the assigned sales target in the given area.
Key Responsibilities:
 Responsible for the business targets of the area.
 Managing, training, and providing overall guidance to the team of an assigned
area/territory.
 Setting sales targets to be achieved by the sales team.
 Achieve monthly Sales target by ensuring implementation of marketing strategies
and clinical competency (science based interaction).
 KOL development and management / (Building and maintaining close relationships
with KOLs and other key stakeholders.)
 Negotiations and Independent order finalization
 Monitoring and reviewing the performance of the sales team and motivating and
providing the required coaching the team members to meet or exceed sales targets.
 Collecting customer feedback and providing updates to senior management.
 Traveling to potential and existing customers within an assigned sales area to present
company offerings and build brand awareness.
 Developing and sustaining long-term relationships with customers.
 Building and maintaining business relationships with doctors and other stakeholders.
 Take up Academic initiatives and CMEs with Doctors (Engaging HCPs through various
academic initiatives)
 Ensure the Product availability at all places within the territory. (Ensure product
availability at all the hospitals within the area)
 Maintain the Process compliance for daily operations.
Skills Required:
 Excellent coaching skills
 People Management & Interpersonal Skills

 Excellent management, leadership, and organizational skills.
 Strong analytical and problem-solving skills.
 Outstanding negotiation and consultative sales skills.
 Effective communication skills.
 Exceptional customer service skills.
 Should have demonstrable professional relationship with the doctors in the territory.
 The candidate should be ready to travel extensively and should have good
knowledge about the territory.
 Aptitude for absorbing and discussing scientific information.
 Should be Tech savvy.
 Drive to establishing sales quota for each territory ensure that the strategies are in
place to meet the Plan.
 Ensure all the sales and marketing program are communicated, implemented and
coordinated in the region.
 Develop and maintain high level of product knowledge and relevant medical
information for self, direct and indirect reports.
 Ensures meetings, seminars, conferences etc.
Key Measures
 Achievement of Targets
 Payment receivables and credit management.
 Ensuring the desired scale and speed in executing various initiatives
 Achieving desired customer coverage and other norms
 Ensure 100% compliance with SOPs and code of conduct of the organization is
followed at every level and transactions.
Eligibility criteria
 7 to 12 years of total experience.
 At least 7 years of experience in Cardiovascular Medical Devices
 Preferably from Interventional Cardiology and/or Cardiovascular background
 Managerial experience is desirable
Educational qualifications:
Any Graduate / Postgraduate
Bsc/ B.Pharm